Za’atar has deep roots in the Levant region, encompassing modern-day Lebanon, Syria, Jordan, Palestine, and Israel. Its history stretches back thousands of years — even mentioned in ancient texts and cherished for both its flavour and medicinal qualities. Traditionally, families in the Middle East would craft their own house blend using local wild herbs (often a type of thyme or oregano), mixed with sumac and toasted sesame seeds.

More than just a spice blend, Za’atar is part of daily life and culture, sprinkled over warm flatbreads with olive oil for breakfast, dusted onto meats before grilling, or used as a table condiment like salt and pepper. Its recipe and flavour profile vary slightly from one region to another, but the essence remains the same: a vibrant, aromatic blend that brings warmth, brightness, and heritage to every meal.